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Post Publishing Blueprint: See What Top Bloggers do

Have you ever sat down to imagine or ask if there was any blueprint for publishing posts? If you had, what answer did you arrived at? I guess something like this:

                Develop an idea – write out the points – develop the idea – publish the idea

Well, this might be it, but experts will tell you something is definitely wrong with this scheme. So, which one is close to what is expected. For instance, information hunting isn't captured by using this blueprint. That makes it completely faulty because information is key to creating and publishing quality posts. 

Several authors have suggested different writing patterns and steps for publishing quality articles. Each has presented his/her view based on the nature of blog they write on and their respective audience. Few others have succeeded in providing comprehensive guidelines to reach other blogging spheres.

But, how exactly are these guidelines? Post publishing is a process and just like every other process, it revolves around some milestones and steps which are to be carefully followed to reach the goal or purpose of the posts. Post publishing cycle is the writing sphere that begins from the point of impregnation of an idea to the point where the idea is shared and used by the intended audience.

Bloggers create and publish posts or articles. Quite a lot of work and effort is put to use to create and publish posts that attain full potentials, from a wholesome information point-of-view. I have developed a comprehensive cycle that takes into consideration important steps and actions bloggers take to create and publish high traffic posts.



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Post Publishing Process

It's not uncommon to see newbies, sometimes seasoned bloggers, just decided to turn on their writing artilleries and begin to develop just any posts without following the nitty-gritty. This method gives room for simplicity and control but fails to meet the demands of awaiting audience for whom posts are published.

This is not to say that dynamism should be ignored. It only implies that goals can be achieved using different viable methods without missing the basis. This blueprint is, therefore, not an exhaustive way of delivering quality content to your audience. It, however, presents a standard and commonly used framework for publishing reliable contents.

In the next few sections, I will discuss the major steps in this cycle followed virtually by top bloggers in developing and converting their post.

Now the Blueprint or Process (Cycle) ...

This post-publishing process begins from the moment you have an idea or a thought on what to publishing. But, as earlier stated, not just nursing an idea, but working on one that is needed by the several billions of internet users who query search engines every now and then to access useful information. In just three steps, you have to Research the idea, Develop it and then Share with others.

Each of these steps further reveals vital and necessary steps you must take to attain that peak where your post would rock high. This is a tested and working blueprint which I have employed in publishing my posts and has yielded excellent results. For instance, one of my posts - Top 8 Features of Infinix XOS Chameleon OS - was created using this blueprint. Now, the post ranks high in Google's Search Engine Result Pages, SERPs.

You can also read:
How to Publish and Schedule a Post with Blogger
How to Publish a Post on Blogger using Email

You've had a lot of chit-chat about patterns and blueprints. And I believe you are eager to get into it. Yes, I know. That is why I'm taking you straight to the first step on the blueprint ... Research!

Research

Severally, I have emphasised on the need to make research a must if you intend to boost your blogging career. It opens the door for you to know more, sometimes above your competitors who are in the same business with you. The world transits every now and then. The same applies to the information you obtain. What was trending a week ago could become irrelevant due to changes in needs and activities.

Do you want to be a successful blogger or author of posts and articles? Give yourself to intensive research. It can be time-consuming and demanding but believe me, it is worth it especially when done the right way.

Take the time to gather relevant information about an idea or topic you want to create a post on. This will aid you in creating and publishing relevant posts. 

So, what should you research on? Research is the starting point but not just anyhow. It must be tailored or streamlined to what you want otherwise there will be a mix-max of information that will offer less.

Conduct your research in these areas:

Keyword
The keywords you use in developing your posts matter a lot. Pro bloggers do this every time they intend to publish a new post. This is because using the right keywords for your posts will drive organic traffic to them as your post will stand the chance of ranking high on SERPs. This translate to more newsletter subscribers and eventual conversion of leads.

Keywords are the combination of words commonly used by searchers on search engines to access specific information. For instance, while intending to use Google, you will normally enter a phrase or a combination of short words on the input field before hitting the search button. Some of these search terms are commonly used by searchers with some having high volume searches per day.

You can read more on how to use keywords in your post here.

Newbies might not understand the whole flow of keywords but you definitely need to if you're among those with the goal of reaching your blogging pinnacle.

So, keyword research is very important. Find out low competition keywords out there by using tools like Google AdwordsLong Tail ProSemRush, etc. With these tools, you can uncover effective keywords that rock high.

What is trending
One of the qualities of a good information is timeliness. In addition to this, is relevance. Capturing what is making the wave of the moment gives you a better chance of reaching more audience. This is because your post will deliver what is needed by users and at the right time. Gone are the days when bloggers will just create posts without monitoring what is happening on the internet. If you want to sell your post and scrape a sizeable number of internet users to your followership, consider publishing on what is trending.

Post Publishing process - Google Trends


Google Trends, Social Media, Forums, Communities, etc. offer a very good and easy way of determining what is trending and can be streamlined to a region, topics and sub-topics. My favourite here is Google Trends. With Google Trends, you can capture so much information needed for developing a good post. You can go further to subscribe to the newsletter which will grant you access to timely trending topics in your chosen region and area of interest.

However, be wise enough to develop your post uniquely to capture the interests of internet users. The reason being that what is trending is already published by other bloggers and many users have read and shared the content. To stand up to the challenge, you will have to present something unique but which discusses the same or related trending topic.

Other's Opinions
I wasn't going to leave this out. Research, in its simplest form, is about getting information. This you can do by tactically studying others ideas in a legitimate and acceptable. Legitimate because it is unorthodox to present another person's ideas as yours. Protocol demands that you request for and obtain copyright before doing so.

Likewise, bear in mind that other's opinions can be subjective and sentimental which, therefore, require that you assess whatever information you obtain from the point of relevance, objectivity and completeness. Sometimes, only a fragment is needed which you can build on.

The internet is a very good source for accessing information, opinions, ideas and views of other people, some of which are seasoned bloggers and experts in their fields. Also, interview sessions with specific individuals on your topic will aid in eliciting important practical ideas of value to your post.

But you must remember that the third eye's view should be applied in sifting what is applicable and relevant to the overall theme of your blog and the post you create.


Where to conduct your research

I believe you are now familiar with what to research on when you take the first step in your post publishing cycle. So, where do you gather the needed information? In the above sub-section, I have touched some of the vital areas and places to source for information. I will, now, briefly describe these sources.

#1 Search Engines
Search Engines are on the top of this list of information sources. Humans of all age grade - able to access the internet - refer to search engines when the need to provide answers to specific questions arises. This can be drawn from the fact that search engines are considered the largest information database in the world.

Questions from all fields of life - sport, business, lifestyle, engineering, and many more - are entered as queries to these large databases of web and blog pages. Related publications are then served as results to searchers.

#2 Forums
Forums are Q&A platforms that enable members to access answers to questions on different topics. Most forums feature innovative means of viewing questions attracting higher interests from members to determine what is trending. Leverage on this to gather relevant information for your blog post.

Since you are hunting for information to develop your post, throw in a question rather than following one. Be sure to make the question clear enough to enhance the quality of answers you'll receive from members. Now, go through the different answers provided to sieve ideas and tips for your blog post.

#3 Social Media
Yes! I was coming to this. Social Media provide useful information hub to supplement ideas you've gathered from other sources. Think of Facebook updates, tweets on Twitter, status campaigns on WhatsApp, feeds on Google Plus, and many social vibes. These are great sources of capturing essential information for coining your next content that rocks high.

One major setback to this source of information is the doubt on quality. Some of the feeds and updates are published by individuals who intend to increase followership at the cost of quality. My advice here is:

Triangulate information on social media with trusted and relevant blogs/websites before regarding the ideas and tips from them.

The bottom line is as clear as this, 'Social Media can be a great source of traffic-driven informationfor publishing relevant and profitable posts on your blog.

#4 Blogs/Websites
If you're an internet user, you know how important websites and blogs are to accessing tailored information. So much is invested by individuals and corporate organisations in publishing articles, documentaries, guides, manuals, and recipes in several fields. Though some are not worth it, others make quality a watchword.

Visit bookmarked websites and blogs and search for information relevant to the content you intend to develop. Take the time to study the information obtained and pinpoint the applicable ones.


Writing

You have conducted quality research and has disaggregated the information obtained. What next? Write the ideas in a tactical way. This section will introduce you to important things to consider while writing your post using the information gathered.

Writing is seen as an easy task by those who just write for the fun of it. Unfortunately, it is a tedious activity that equally requires skills, experience, and patience to master. You will often hear writing experts speak of collocation, semantics, registers, wordiness, readability, and many other things that must be considered while carrying out any writing art.

How many of these do you know and consider when writing your posts and articles? I guess few.

Well, let's not bother ourselves with so much language grammar and go straight to the specifics.

Consider the following


#1 Catchy Headline 

Headlines or titles of your posts are the door openers for readers. This is often the difficult point where you have to decide on what will attract readers or convince someone to click the link for the content. Since posts contents are not what you see first, headlines become the most important part of engaging readers.

Writers and research have shown commonly used headline hags that attract clicks. This include:

There are many other of these headline hacks that will increase your posts CTR. Read Headline Hacks: Cheat Sheet for writing a blog post that goes viral and gets sales.


#2 Content Harmony

If you're like me and most other readers, disjointed content diminishes interest as the overall flow of information is disrupted and thereby increasing ambiguity. Post contents should reflect the main title or headline. Remember that readers follow the link because the title was promising. It will be suicidal to let down them by writing away from the headline and failing to link content logically and meaningfully.

Content harmony encompasses how sections are linked, the details of each section, writing style, relevance and connection to the main headline, and the action points or main points. Some writing styles utilise a brief summary of the main points at the beginning of the post before details. This style is a subject of serious debate as many believe that surface readers maintain lessers sessions when they come in contact with this style.

Whatever choice you make, never forget to instil relationships among the various components and sections of your posts. This will speak for harmony and clarity. In addition, it will grant readers that sense of direction which enhances understanding.

#3 Media Substitutes

Having been an internet user and a blogger, I know what it means to read a long post from top to down composed of letters alone without images, animations or videos. It's often too boring and even 'depressing' to read.

Think of images, infographics and animations that will add excitements to the post. This is intended to maintain readers' interests. Not just any kind media should be used, though. The media content used must reflect the ideas presented in the post, otherwise, it will be of no value.

While you can download images from graphics websites like stock images, it is advisable to design one yourself - if you are skilled at doing so. Not only will you have the freedom to decide the content, issues with copyright will be eradicated, also. Otherwise, completely reference the source of the image you have used to keep you on the safer side.

#4 Grammar and Style

Yep! Grammar and style are very important and should be considered. Your use of expressions, sentence and paragraph lengths and linking words should be consistent not only in your post but other posts on your blog. Check the spellings and agreements (between subjects and verbs) to keep explanations clear.

This might appear to be a daunting task, especially when you have loads of activities on your table. Lighten the workload by using a grammar editing application. At the very basic, Microsoft Word can help check passiveness, wordiness, spellings, presentions and subject-verb agreements. You can go further to use Grammarly to check for joiners, semantics, and plagiarism.

Additionally, employ the services of an editor to make things easier and faster. From my use of these grammar editors, I have discovered that manual editing is needed as some silent mistakes and omissions are sometimes not spotted.

Keep your writing style cool, easy-to-follow, and consistent. Several writing styles and models have been proposed, but their usage is based on choice and niche. WikiHow uses a numbered section-based style to help readers distinguish the various ideas discussed. This is a great writing style. You can equally come up with something unique but ensure that reading flow is not disturbed or thwarted.

I equally prefer the section-based writing style with further points discussed as sub-sections and so on. This does not only aid the reading flow, it improves understanding also. When readers find it easy to understand your post, the chance of reading other posts or re-visiting your blog for fresh content is high.

#5 Interactivity

Oh, exactly as you would have thought! The one-way drive isn't good for writing a post. It can make things become stale and boring. Be dynamic enough to add interactive features. This is meant to refreshen readers via on-page engagements. Try introducing challenges in the form of questions, beautified sections, mind-searching scenarios and eye-lifters.

The more engaged readers become, the longer your posts will be read. Similarly, other posts stand the chance of being read, thus reducing your blog's bounce rate. You can equally integrate call-to-action, CTA, buttons to keep the interaction going. CTAs will serve two basic purposes in this case: 1) they will introduce measures of excitements, and 2) increase leads capturing via landing pages.

Post Publishing Process Chart

Sharing

Information is useless and defeated if it is not shared for others to access, no matter the quality, length and time spent in putting it together. Most bloggers do believe that it's all over once they hit the publish button. But can I advertise to you that there is more to it than just publishing? You need to let others know what you have just discovered and put together by reaching out to them via proven means. It all begins with publishing the posts. 

So, let's see how you share your post...

Publishing

This is the starting point. Having created an excellent, resourceful and eye-opening content, hit the publish button to begin. You might want to schedule the post to be published at a future date. The message is quite clear: Sharing begins the moment your piece is published and is accessible globally via the internet.

You can improve the sharing rate (how others access your published post) by submitting your blog to search engines for indexing at no cost and in just a few simple steps. 

Review

After publishing a post, don't go to sleep or jump over to another one without first checking out what you've published. You might beat your chest and raise your shoulder to say you've done an excellent job by putting this together. This shouldn't, however, stop you from reviewing your published post. 

Most times when posts are reviewed, it looks surprising to still spot mistakes such as typos, missing words, misconceived ideas, among others. But, conduct this review with a refreshed mind, a critical eye and preferably a day after. Read it as if you were a visitor to the blog, not as an author. What you find out or notice will help you to do some finishing touches on it before updating.

It's never a crime to update a particular post as many times as possible. As a matter of fact, no updating limit is set by any means because changes can occur at any time which will demand additions or removal of sections, sentences or ideas in the post.

You can call your friends, fellow-bloggers, colleagues or followers to review this. Additionally, monitor the comments published by readers to conduct a review. Sometimes, you might be lucky to see a comment that will improve the quality of your post.

Email Marketing

This is another commonly used and resourceful method of sharing your publications. Sending emails strategically to subscribers on your contents will improve readership. But you must first create subscribers. This you can do by asking them to subscribe to your newsletter.

To increase the chances of them subscribing, give them free content in exchange for their emails as subscribers.

You can then proceed to conduct your email marketing activity in a way that will keep subscribers visiting your blog to read new or old posts. You can improve this by using email marketing platforms such as MailChimp where automated emails can be created for subscribers.

Using such platforms will reduce your workload and help subscribers receive tailored contents based on what the have subscribed for. Another platform you can use to automatically update subscribers on newly published content feeds. Feedburner, managed by Google, grants free usage to bloggers. 


Social Media Sharing

Quite a large number of internet users utilise one social media or another. Facebook and WhatsApp have recorded over 2 Billion users across the globe. This is definitely a great number for reaching many followers. In addition to this, social media such as Instagram, Twitter, Google Plus, Pinterest, and many others are excellently sharing platforms.

If you have created a group, page or unit on any social platform, simply share your published posts there to keep others abreast of what you've developed. If you have 10 or more accounts, use them all. This will improve the search ranking of your individual posts and blog. 

Sharing periodically to several social media platforms is, of course, a difficult task. Once you give it a try, you'll understand what I mean. But, it is worth doing to boost your posts. You can make things easier by integrating an automated social media publishing platform, like Onlywire, you only need to schedule the post and the publishing to the numerous social media platforms you have subscribed will be done automatically.

This is a great way of sharing your content at a convenience that exceeds the routine manual sharing of individual accounts and platforms.

Forums

You can equally share what you've published on forums and communities but technically done to add meaning or answer a question that a member has posted. Through this, you can link members to some of your posts and web pages that contain relevant and applicable content to questions published in groups or communities.

By so doing, you redirect members to your blog, thus sharing what you have published and simultaneously increasing the traffic to your blog. This is one of the Search Engine Optimisation, SEO, techniques bloggers use to boost the ranking of their blog posts on search results.

Depending on how you use them, forums and communities can guarantee a sizeable number of visitors, especially when your contributions address pressing issues and uplift burdens from members. 

Post Commenting

Sharing of posts via post commenting comes as an activity a blogger does by visiting other related blogs to make comments on some posts while leaving behind a link to your blog. Sometimes, other visitors who care to check the comments would follow this link, or the owner of the blog might decide to follow the link to see what your blog looks.

Though this does not yield much sharing returns, it is worth giving it a shot. It works better when several blogs have been visited for the same purpose.

Final Word!


The world is dynamic just as writing processes. Sticking completely to one type of writing blueprint for a long time will do you no good. Often try to update yourself on what is in vogue and effective.

This blueprint is not an exhaustive way of developing a post or observing the steps involved in creating and publishing blog posts. However, it presents a tested, commonly used and proven way of developing quality content that can be patronised by the bulk number of internet users.

Give it a try and tell me how you feel about this process.

Comments

  1. Thanks for taking the time to discuss that, I feel strongly about this and so really like getting to know more on this kind of field. Do you mind updating your blog post with additional insight? It should be really useful for all of us. about blogging

    ReplyDelete

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